To the untrained eye, the art of nurturing a customer into making a purchase can seem so simple, but it’s the intricate combination of understanding the psychology of customers, and crafting an exceptional experience that can make or break a bottom line.
Getting retail right is an expert blend of art and science. To create something truly wonderful, we must first understand what makes it tick – both bricks and clicks.
Co-hosts, Andrew Busby, global top 20 retail influencer and CEO of Retail Reflections, and Christer Holloman, co-founder and CEO of Divido, take a deep-dive into the mind of consumers. Find out what makes them tick while making big ticket purchases – both bricks and clicks.
There’s a small but significant difference in attitudes between retailers and customers, and what is swaying them to make a purchase. Download our report to discover more disconnects.
Retailers and customers are aligned on the influence of cost, but are divided on the power of marketing
Understanding your customer is the key to making retail thrive. We took a look at six of the key drivers influencing customers to make a purchase – from social media and adverts, to deals and discounts. In this blog, we reveal what retailers think their customers are influenced by, and what customers think they’re actually influenced by.
According to our global data, these are the top customers using retail finance. Download the report to get more insights and discover more top customer profiles.
Payments can make or break a transaction. The Spending Index: Big Ticket Edition reveals how customers like to pay, and what benefits retailers are seeing from the rise of customer finance.
17% of all business experienced an increase in sales of over 50%
The ‘future of payments’ debate is often centred around one of our oldest forms of currencies – cash. But there’s another payment method taking the retail world by storm. Huge retailers have been offering 0% interest finance to their customers and seeing the benefits. In this blog, we outline the rise of point-of-sale finance and why it’s seeing such a major uptake with retailers and consumers.
of retailers see no difference between their online and offline strategies 68% are re-evaluating their approach to brick and mortar
With so much speculation around the future of enterprise retail, and thousands of store closures faced by major household names, it’s been a busy time for the British high street. In this blog, we’re exploring its immediate future and some of the data-led actions retailers can take to ensure it is accommodating the customers of tomorrow.
Since licensing Divido’s multi-lender and multinational platform, Simba has seen a 33% increase in conversions and 45% of Simba’s sales are now powered by Divido.
Not just limited to online customers, Divido’s retail finance works wherever customers want to buy – in-store, mobile, and via call centres.
To find out more, check out some of our features.
